Those pesky search engine algorithms. Marketers spend a lot of time trying to figure them out and develop content campaigns that will "hit the mark" and earn a first-page ranking. They spend money, if the budget allows, on Google Adwords campaigns. They do the...
For those of you who have written a lot of content for a website, you’ve probably started to notice something. Content begins to overlap. Different pages begin to compete with each other instead of with the competition. You even start running out of ideas. After all,...
Improve your website's page load speed using a short, step-by-step tutorial on how to easily and quickly optimize your website images using a free online platform called Pixlr. SHOW NOTES, GEAR, AND LINKS —— Photo Editing ——...
Learn the 1 quick and easy way to begin boosting your local SEO that you can implement RIGHT NOW. If you prefer to read this walk through instead of watching video, I actually documented this strategy in a previous blog post, which you can...
"I'm frustrated" John told me. To improve his website's SEO, John had written articles and published them on dozens of websites related to his industry. Yet, despite his hard work, he was receiving almost no SEO credit. John (which isn't his real name... to protect...
Making a few simple adjustments to your content's formatting can boost reader engagement and make it easier to consume your brand's content. Here's how. Content Formatting Tips Overview Shorter column widths (between 600px and 720px) Short...
One of the most often overlooked steps of creating a website page or blog post is optimizing the URL. While all of the major content management systems (CMS) like WordPress give you the ability to edit the URL for each page, they will also auto-populate this field for...
A website’s bounce rate is an often misinterpreted statistic and it’s a metric I get a lot of questions about. I’ve talked about bounce rate as part of an overall SEO strategy before, but today I wanted to focus in and talk about ways you can improve your site’s...
If the page load time on Amazon.com slows by one second, they lose $1.6B annually. I don’t even know what $1.6B looks like but that stat comes from a recent study geared toward learning more about the tolerance of slow web page speeds for the average U.S. web user....
Note: If you're a visual person and prefer to watch this tutorial as a video instead, click here. 92% of consumers read online reviews before making a buying decision. 92%. Think back to the last time you were looking for a product or service; did you check out their...
When talking about on-page SEO, there are a lot of myths, outdated techniques and just plain wrong information floating around the internet. Today I wanted to share with you a quick checklist of some solid on-page SEO strategies you can start putting into practice...