Website Tips and Strategies
A collection of articles, resources, tools and videos you can use to get the most out of your website and crush it online.
SEO – If It’s Not Working, It’s Time for Some Non-SEO Tactics
Those pesky search engine algorithms. Marketers spend a lot of time trying to figure them out and develop content campaigns that will "hit the mark" and earn a first-page ranking. They spend money, if the budget allows, on Google Adwords campaigns. They do the...
3 Simple Changes to Increase Website Visitor Conversions
Your website traffic numbers do not matter if your website isn’t converting your visitors once they arrive. Here are 3 easy tweaks you can make to your website to help increase your website’s conversion rate.
3 Questions to Ask to Get Powerful Testimonials
Research has shown consumers read an average of 10 online reviews before feeling able to trust a local business. 91 percent of 18-34 year old consumers trust online reviews as much as personal recommendations. The facts are clear, reviews matter and are a big...
How to create a story for your brand that keeps customers engaged
How to use the same formula Hollywood uses to keep an audience engaged in your branding to keep your customers engaged.
The Easiest Button Copywriting Hack Ever
Use this proven copywriting hack to create button text that converts website visitors.
5 Ways to Use the PS to Boost Email Conversions
You may be missing customers if you’re not using the PS section in your emails. Here are 5 ways to use the “PS” section in your email to increase your conversions.
The Art of Writing Email Newsletter That Customers Actually Read
How to increase the effectiveness of your brand’s newsletter (so people don’t just delete it).
SEO: How to Use Topic Clustering to Improve Your Ranking
No time/resources to write new content for your website? No problem. Here’s how to use “topic clustering” to give your SEO a leg up using content you already have.
How to Add/Remove Automated Email Reports in Google Analytics #WinTheWeb
Creating email reports in Google Analytics is easy. Removing or consolidating those email reports when you have multiple reports set up is not quite as obvious. Here’s how to do it.