Website Tips and Strategies
A collection of articles, resources, tools and videos you can use to get the most out of your website and crush it online.
The Easiest Button Copywriting Hack Ever
I have some good news. You don't have to reinvent the wheel when it comes to writing copy on your website. There are copywriting formulas, strategies and hacks that have already been proven to work - all you need to do is implement, tweak and test them until they're...
5 Ways to Use the PS to Boost Email Conversions
If you’re not using the Post Script (PS) element of your marketing emails, you’re missing a huge conversion opportunity. Here are 5 ways to write a Post Script in your emails to boost your conversions.
The Art of Writing Email Newsletter That Customers Actually Read
Newsletters can be an effective way to keep your customers posted on the latest products and changes in your company, as well as attract prospective clients. A well- written and adequately distributed newsletter is a core component of every solid marketing strategy....
SEO: How to Use Topic Clustering to Improve Your Ranking
For those of you who have written a lot of content for a website, you’ve probably started to notice something. Content begins to overlap. Different pages begin to compete with each other instead of with the competition. You even start running out of ideas. After all,...
How to Add/Remove Automated Email Reports in Google Analytics #WinTheWeb
Google Analytics doesn't offer an intuitive interface when it comes to managing and removing email reports in Google Analytics. Here's a short video how to do it. Alex on Social Media Facebook = https://www.facebook.com/greentreemedia...
3 Common Landing Page Mistakes
When I'm hired to consult and review business websites, one of the first areas I look at are the landing pages. Landing pages typically have the most traffic compared to the other standard pages of your website (for good reason) and can have the most impact on the...
Blogging hack: Write blog posts FAST using a Google Docs trick #WinTheWeb [VIDEO]
https://youtu.be/_C_GgsVl0K0 Use this awesome Google Docs trick to write blog posts much faster and create much more content. SHOW NOTES, GEAR, AND LINKS —— Google Docs —— https://docs.google.com —— Microphone —— Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR...
How to Optimize Your Website Images for Free #WinTheWeb [VIDEO]
Improve your website's page load speed using a short, step-by-step tutorial on how to easily and quickly optimize your website images using a free online platform called Pixlr. SHOW NOTES, GEAR, AND LINKS —— Photo Editing ——...
7 Ways to Increase Email Marketing Click Through Rates
You're pumped. You've spent more time than you want to admit carefully crafting the perfect email subject line (after reading this article about writing better email subject lines, of course) to ensure your email makes to the inbox AND gets opened. You've sent the...