Website Tips and Strategies

A collection of articles, resources, tools and videos you can use to get the most out of your website and crush it online.

The Easiest Button Copywriting Hack Ever

I have some good news. You don't have to reinvent the wheel when it comes to writing copy on your website. There are copywriting formulas, strategies and hacks that have already been proven to work - all you need to do is implement, tweak and test them until they're...

3 Common Landing Page Mistakes

When I'm hired to consult and review business websites, one of the first areas I look at are the landing pages. Landing pages typically have the most traffic compared to the other standard pages of your website (for good reason) and can have the most impact on the...

7 Ways to Increase Email Marketing Click Through Rates

You're pumped. You've spent more time than you want to admit carefully crafting the perfect email subject line (after reading this article about writing better email subject lines, of course) to ensure your email makes to the inbox AND gets opened. You've sent the...

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