Business messaging is a simple channel of great power. It can help your business deliver a great customer experience, improve customer engagement, and attract new customers.
However, none of these benefits will be noticeable if your business messages aren’t impactful.
“How you compose business messages represents your business and shapes your brand image. Thus, every effort you invest in writing them is worth it.” – says Diana Kimberley, an editor at SpeedyPaper.
If you want to improve your business messaging, you don’t need to rely solely on your writing skills. Luckily, technology makes a lot of things easier and business messaging is no exception. There are a plethora of writing tools that can make your writing stand out.
Here are some of the best writing tools that can boost the impact of your business messaging.
Every piece of writing starts with an idea. Before you develop an effective message, you first need a great idea as a foundation.
Wridea is an idea management tool that can keep your ideas organized and sharable. Sign up for free and collect all your thoughts in a safe and accessible place that Wridea provides.
Use this tool to organize ideas in categories, prioritize them, share them with your team, and comment on each other’s inputs. You’ll no longer have to worry that you’ll forget a messaging idea since Wridea is a 24/7 available brainstorming platform.
2. Title Generator
Headlines and subtitles need to grab the recipients’ attention and motivate them to read the message. These titles should be thought-provoking, engaging, informative, and specific. But sometimes, the creativity is taking a break, leaving you with generic title ideas. Or, worse, no ideas at all. [Editor’s note: don’t forget to checkout one of our most popular articles: 5 Types of Headlines Our Brains Are Wired to Click for ideas on crafting the perfect headline.]
This is where you can turn to Title Generator. It is a free tool that will brainstorm and surface different title options for a given keyword. Just type in the keyword of the message you want to create, and the Title Generator will give you possibilities.
You don’t even need to pick some of the provided titles. The title variations can wake up your creative side and inspire you to think of an interesting and attention-grabbing headline.
If your messages consist of spelling or grammar mistakes, your reputation can get tarnished. Mistakes signal sloppiness, and no customer can trust a careless brand.
With that in mind, you need to proofread your messages regularly. Since your eyes can let you down and overlook a mistake, you better rely on Grammarly.
Grammarly is a “free online writing assistant” that can proofread all your brand messages. Paste the text you want to send in the Grammarly app or upload a document with written text. After a second or two, Grammarly will highlight all the mistakes. Also, the tool will provide you with suitable corrections.
4. Hemingway Editor
Brand messages should be clear, concise, and direct. To prevent yourself from getting carried away and overcomplicating the messages, use Hemingway Editor. This editing tool will check whether your message is understandable. If there are some complex or lengthy segments, Hemingway Editor will warn you. The app pays attention to your use of adverbs, passive voice, phrases, and sentence readability. If there is a simpler solution or a chance to improve the messages’ comprehension, the Hemingway app will let you know.
To compose brand messages, you need to do research, find inspiration, come up with ideas, outline them, and develop them into well-written messages.
Creating messages that stand out can be a lengthy process. However, there is a solution that can make this process faster – Evernote.
Evernote is a very popular tool for writing, organizing, and curating ideas. With the help of this tool, you can make notes, save web clippings, articles that inspire you, quotes you want to include in your messages, and make audio recordings when you come up with something.
In addition, you can sync your devices and have all your notes within your reach at all times. The basic Evernote plan is free, while you need to pay $7.99 per month for the Premium plan.
A boring message won’t make your business stand out. One of the ways to shake up your messaging is with the help of graphics.
Even though this tool isn’t specifically a writing tool, it does allow you to pack your writing in a nice wrapping.
Canva allows you to embellish your text and make it pop. The drag-and-drop feature, along with a simple interface, can turn you into a designer. If you are using direct messaging platforms, Canva will be a great addition to your toolbox. Let’s say that you’ve checked out WhatsApp Pricing and decide to add WhatsApp as a communication method with customers.
Unlike text messages that are primarily used for sending plain text notifications, you can use WhatsApp to send your beautiful Canva-made messages. This design tool is free. However, if you want to exploit all the features, you can opt for a paid plan for $12.99 per month.
When you are in a rush and need to send a business message ASAP, Dragon will get the job done. It is a speech recognition tool with high recognition accuracy that turns your voice dictation into text.
You can get Dragon software for your mobile phone for $150 per year. In this way, you can use your phone as a quick and efficient solution for urgent messaging. To streamline your message writing on the computer as well, you can purchase Dragon for Windows for $179.99 per year.
Well-written business messages will keep your current customers happy as well as bring you new ones. When you consider that business messaging can boost your sales and contribute to your brand’s credibility and authority, working on your message writing is necessary. The best part is that with the help of these tools, you can invest less time and effort but get greater results. So, employ the above-mentioned writing tools and craft outstanding brand messages.