How to Boost Content Engagement with a Few Simple Formatting Tricks [VIDEO]
Making a few simple adjustments to your content's formatting can boost reader engagement and make it easier to consume your brand's content. Here's how.
Content Formatting Tips Overview
- Shorter column widths (between 600px and 720px)
- Short punchy paragraphs of 2-3 sentences
- Use lists (like this one!) and bold/italics when possible
- Don't forget the visuals! Including: videos, images, charts, graphs, quotes, call out text, embedded tweets, etc.