One of the most popular topics for website owners is how to increase website traffic and for good reason. Your website isn't worth much if it's not getting any traffic. Traffic is important, for sure. However, that's only the first part of the equation. A lesser...
Research has shown consumers read an average of 10 online reviews before feeling able to trust a local business. 91 percent of 18-34 year old consumers trust online reviews as much as personal recommendations. The facts are clear, reviews matter and are a big...
I have some good news. You don't have to reinvent the wheel when it comes to writing copy on your website. There are copywriting formulas, strategies and hacks that have already been proven to work - all you need to do is implement, tweak and test them until they're...
Writing effective emails means carefully considering a number of different elements, each trying to accomplish their own mini goal, while working towards the overall goal of the email. Just to recap, we've talked about: 7 tips for writing better email subject lines to...
When I'm hired to consult and review business websites, one of the first areas I look at are the landing pages. Landing pages typically have the most traffic compared to the other standard pages of your website (for good reason) and can have the most impact on the...
Learn the 1 quick and easy way to begin boosting your local SEO that you can implement RIGHT NOW. If you prefer to read this walk through instead of watching video, I actually documented this strategy in a previous blog post, which you can...
Whether the goal your website is growing an email list, selling a product or generating leads (or all 3!) the text used on your buttons could be killing your conversions without you even knowing it. Here's how to fix that in under 5...
What is a Call To Action (CTA)? In it’s most basic form, a “Call to Action” (often abbreviated as CTA) is when you prompt a user to perform a specific action, such as clicking on a button or a link. The action can be anything, such as subscribing to an email list,...
Note: If you're a visual person and prefer to watch this tutorial as a video instead, click here. 92% of consumers read online reviews before making a buying decision. 92%. Think back to the last time you were looking for a product or service; did you check out their...