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<\/figure><\/div>\n\n\n\nIn this guide, we are bringing you the most important tips on combining keywords and SEO aspects with texts which are meant to be read by real, human readers:<\/p>\n\n\n\n
1. Start with the Optimization<\/strong><\/h2>\n\n\n\nWhen you\u2019re packing a text or a piece of content with keywords you want to rank for, it\u2019s kind of hard to put them in a context of a piece that is personal or captivating for readers. However, it doesn\u2019t have to be like this if you start with these aspects. <\/p>\n\n\n\n
The difficulties usually arise when you have already produced a text, and then it\u2019s time to insert SEO-friendly tricks. This is usually done in a very clumsy way.<\/p>\n\n\n\n
Start by putting relevant keywords in your headings and subheadings – this way they are prominently placed in the text, but you have enough creative freedom to work on the body of the text on your own.<\/p>\n\n\n\n
2. Make the Content Scannable<\/strong><\/h2>\n\n\n\nScannable content is a must<\/em> in recent years. The attention span<\/a> of readers has drastically reduced in the digital age. Articles need to be easy to scan, read through, and digested. <\/p>\n\n\n\nThey should also be as visual as possible. <\/p>\n\n\n\n
Maya Geller, a writer and editor at GrabMyEssay<\/a>, says, \u201cThe best thing about scannable content is that it\u2019s a darling of both search engines and readers. Search engine crawlers will figure out what your site\u2019s about more easily, while readers will have a better experience reading and looking at your content\u201d. <\/p>\n\n\n\n3. Make Title and Headings Relevant<\/strong><\/h2>\n\n\n\nThere is only a limited amount of resources search engines have to determine whether your page is a good fit for a particular search query. <\/p>\n\n\n\n
Their algorithms are getting more sophisticated each day. Still, their main goal is to show their users content which is actually relevant to what they are looking for. <\/p>\n\n\n\n
Of course, this is not only important for search engines, but for real readers as well. If you, for example, want to rank with an article about \u201cSEO writing\u201d and then you continue writing about business writing in academia, readers will quickly walk away from your site and likely never come back. <\/p>\n\n\n\n
What this results in is a high bounce rate. As you can assume, search engines frown upon pages where most users enter, stick around for a few seconds, and then leave. After a couple of hundreds of these occurrences, a search engine will stop showing the page generally. <\/p>\n\n\n\n
4. Don\u2019t Just Optimize Blog Posts<\/strong><\/h2>\n\n\n\nRemember, your blog section is not the only part of your site that should be optimized. After all, it is not the only part of the site your readers pay attention to. <\/p>\n\n\n\n
What\u2019s even more important for them are the product pages<\/a>. Here, it is especially important to find the balance between SEO and reader-friendly content.<\/p>\n\n\n\nFor example, many product descriptions have specs and features listed in bullet points. This is great because it\u2019s SEO-friendly and scannable (which we previously talked about), but it will not differentiate you from your competition. The same goes for specs and details presented as a table. <\/p>\n\n\n\n
Scannable content is a must<\/em> in recent years. The attention span<\/a> of readers has drastically reduced in the digital age. Articles need to be easy to scan, read through, and digested. <\/p>\n\n\n\n They should also be as visual as possible. <\/p>\n\n\n\n Maya Geller, a writer and editor at GrabMyEssay<\/a>, says, \u201cThe best thing about scannable content is that it\u2019s a darling of both search engines and readers. Search engine crawlers will figure out what your site\u2019s about more easily, while readers will have a better experience reading and looking at your content\u201d. <\/p>\n\n\n\n There is only a limited amount of resources search engines have to determine whether your page is a good fit for a particular search query. <\/p>\n\n\n\n Their algorithms are getting more sophisticated each day. Still, their main goal is to show their users content which is actually relevant to what they are looking for. <\/p>\n\n\n\n Of course, this is not only important for search engines, but for real readers as well. If you, for example, want to rank with an article about \u201cSEO writing\u201d and then you continue writing about business writing in academia, readers will quickly walk away from your site and likely never come back. <\/p>\n\n\n\n What this results in is a high bounce rate. As you can assume, search engines frown upon pages where most users enter, stick around for a few seconds, and then leave. After a couple of hundreds of these occurrences, a search engine will stop showing the page generally. <\/p>\n\n\n\n Remember, your blog section is not the only part of your site that should be optimized. After all, it is not the only part of the site your readers pay attention to. <\/p>\n\n\n\n What\u2019s even more important for them are the product pages<\/a>. Here, it is especially important to find the balance between SEO and reader-friendly content.<\/p>\n\n\n\n For example, many product descriptions have specs and features listed in bullet points. This is great because it\u2019s SEO-friendly and scannable (which we previously talked about), but it will not differentiate you from your competition. The same goes for specs and details presented as a table. <\/p>\n\n\n\n3. Make Title and Headings Relevant<\/strong><\/h2>\n\n\n\n
4. Don\u2019t Just Optimize Blog Posts<\/strong><\/h2>\n\n\n\n