MarketingExperiments<\/a>,\u00a0\u00a0the website Marketo reduced the number of fields on its signup form and saw their form conversions increase.<\/p>\n![\"\"](\"https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2019\/01\/11160032\/marketo-reduced-forms-conversions.png\")
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It’s important to note, however, this is a fine line to walk and not always the case.<\/p>\n
A good rule of thumb is to decide what the minimum amount of information<\/strong> is you need from a user to adequately process their request and start there.<\/p>\nMake it as easy as a possible for your potential customers to connect with you and then<\/strong> collect any additional information you’d like later, once you’ve formed that bond of trust with the customer.<\/p>\n3. Use the same words and phrases as your customer<\/h2>\n
This tip is extremely powerful<\/strong>. As brands and businesses, we’re extremely passionate and close to whatever field or industry we’re in. It’s easy for us to end up on tangents using technical jargon and slang when describing our products or services (especially product features) but this can be a huge mistake.<\/p>\nRemember that your customer is looking to hire someone who does what you do because they either can’t or won’t overcome the obstacle themselves<\/strong>. They likely don’t understand<\/strong> all of the technical terms.<\/p>\nA perfect example of this was Apple’s iPod. The iPod was certainly not the first portable mp3 player to hit the market and it was arguably not the best either. So why did it crush<\/strong> competing mp3 products sales numbers?<\/p>\nWhile the marketing for most mp3 players at the time focused on hard drive size and price in their market, Apple simply used the phrase “1000 Songs in Your Pocket.<\/strong>”<\/p>\nMost people at the time had no idea what a gigabyte<\/strong> was, let along how many songs could fit into one.<\/p>\nApply used the words and phrases that the average person could easily understand and appreciate and left it at that.<\/p>\n
Final Thoughts<\/h2>\n
Just to recap, if you’re looking to optimize your site to convert more of your website visitors, you need to make sure you have a few important elements in place to guide them along the way. Those elements are:<\/p>\n
\n- a clear path you want them to take<\/strong> – make your call-to-action elements obvious and guide your users to the next step.<\/li>\n
- reduce the number of fields in your contact forms<\/strong> – less fields = less friction and less opportunities for the visitor to say “no.” In the beginning try only collecting the information necessary to process the form submission and then collect the rest of the information later, once you have a foot in the door with your customer and you’ve begun building that trust.<\/li>\n
- use the same words and phrases as your customer<\/strong> – listen for the words and phrases they’re using when you interact with them. Listen to the way they describe their problems and feelings. If you can flip it and use those same words and phrases in your marketing, you’ll have a much higher chance of your marketing resonating with them because the words will make sense to them.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"
Your website traffic numbers do not matter if your website isn’t converting your visitors once they arrive. Here are 3 easy tweaks you can make to your website to help increase your website’s conversion rate.<\/p>\n","protected":false},"author":1,"featured_media":6682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[],"_links":{"self":[{"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/posts\/6679"}],"collection":[{"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/comments?post=6679"}],"version-history":[{"count":0,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/posts\/6679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/media\/6682"}],"wp:attachment":[{"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/media?parent=6679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/categories?post=6679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/tags?post=6679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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