{"id":6637,"date":"2019-01-08T06:00:15","date_gmt":"2019-01-08T11:00:15","guid":{"rendered":"https:\/\/greentreemediallc.com\/?p=6637"},"modified":"2019-01-09T06:12:11","modified_gmt":"2019-01-09T11:12:11","slug":"how-to-create-a-story-for-your-brand-that-keeps-customers-engaged","status":"publish","type":"post","link":"https:\/\/greentreemediallc.com\/how-to-create-a-story-for-your-brand-that-keeps-customers-engaged\/","title":{"rendered":"How to create a story for your brand that keeps customers engaged"},"content":{"rendered":"

Did you know that since 2009 Americans have spent over $10 billion dollars at the box office<\/a> each year? That’s billion with a “B”.<\/p>\n

That’s a pretty interesting statistic considering that we’re re-hashing the same old stories and attention spans are shrinking<\/a> so why will people happily devote upwards of 90 minutes to a movie?<\/p>\n

It’s because as humans we love a great story.<\/strong><\/p>\n

I haven’t found an exception to that rule yet. We love stories.<\/p>\n

We love good<\/em> stories. [note: and maybe some bad stories – I’m referencing Cuba Gooding Jr.’s career over the last 10 years here just so we’re clear]<\/em><\/p>\n

The really interesting thing is that we can use this same idea when it comes to our brands and the way we connect with our audience and customers.<\/p>\n

What I’m about to share with you is something I learned from Donald Miller over at StoryBrand.com<\/a> where you can actually signup and get a story worksheet for your own brand if you feel so inclined.<\/p>\n

Ok let’s get to it – here’s how to create a story for your brand that keeps customers engaged.<\/p>\n

Your brand’s story has a hero, but it isn’t you<\/h2>\n

Like any good story, your brand’s story needs a hero. Brace yourself though, the hero in this story isn’t your brand<\/strong>.<\/p>\n

Every good story has a hero and the hero always wants something they don’t have or cannot have. Whether it’s an internal problem, an external problem, a task that needs completing, acquiring an object or gaining someone’s affection, the goal is always clear and specific.<\/p>\n

The pursuit of this goal\/object\/affection eventually forces the hero outside of their comfort zone but it’s necessary for the hero to grow as a person in order to achieve victory.<\/p>\n

Think Rocky’s training montages, and even Simba in the Lion King being exiled and returning.<\/p>\n