{"id":6625,"date":"2018-12-18T07:21:28","date_gmt":"2018-12-18T12:21:28","guid":{"rendered":"https:\/\/greentreemediallc.com\/?p=6625"},"modified":"2019-01-09T06:14:18","modified_gmt":"2019-01-09T11:14:18","slug":"easiest-button-copywriting-hack","status":"publish","type":"post","link":"https:\/\/greentreemediallc.com\/easiest-button-copywriting-hack\/","title":{"rendered":"The Easiest Button Copywriting Hack Ever"},"content":{"rendered":"<p>I have some good news. <strong>You don&#8217;t have to reinvent the wheel when it comes to writing copy on your website.<\/strong><\/p>\n<p>There are <strong>copywriting\u00a0formulas,<\/strong>\u00a0<strong>strategies and hacks<\/strong> that have\u00a0<strong>already been proven to work<\/strong> &#8211; all you need to do is implement, tweak and test them until they&#8217;re effective for your target audience or market.<\/p>\n<p>Today I wanted to get <strong>extremely specific<\/strong> about one copywriting formula I&#8217;ve actually touched on before in articles like\u00a0<a href=\"https:\/\/greentreemediallc.com\/8-minute-beginners-guide-to-creating-a-call-to-action\/\">The 8 Minute Beginner\u2019s Guide to Creating a Call to Action<\/a>\u00a0and\u00a0<a href=\"https:\/\/greentreemediallc.com\/how-the-text-on-your-buttons-could-be-killing-conversions-and-how-to-fix-it-quick-fix-monday\/\">How button text could be killing conversions (and how to fix it) [VIDEO]<\/a>.<\/p>\n<p>This copyrighting hack is a simple <strong>formula to help you write effective button text<\/strong>.<\/p>\n<p>Remember, Call-to-Action (CTA) buttons have only one goal: <strong>to get your visitor to click.<\/strong><\/p>\n<p>This easy button text copywriting formula works for pretty much any button on your website, including (but not limited to):<\/p>\n<ul style=\"padding-bottom: 0;\">\n<li><strong>Book now buttons<\/strong><\/li>\n<li><strong>Email opt-in buttons<\/strong><\/li>\n<li><strong>Free trial sign-up buttons<\/strong><\/li>\n<li><strong>Download buttons<\/strong><\/li>\n<li><strong>etc<\/strong><\/li>\n<\/ul>\n<h2>Most Button Text Doesn&#8217;t Work<\/h2>\n<p>The reason I wanted to write this article is because I still see buttons on websites that say &#8220;<strong>submit<\/strong>&#8221; or &#8220;<strong>opt-in<\/strong>&#8221;\u00a0 or &#8220;<strong>register<\/strong>&#8220;. Yawn.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">It&#8217;s great when a CTA button doesn&#8217;t just tell you to &#8216;read more&#8217;. Loving <a href=\"https:\/\/twitter.com\/lonelyplanet?ref_src=twsrc%5Etfw\">@lonelyplanet<\/a>&#8216;s &#8220;Wander Wide-eyed&#8221; button. <a href=\"https:\/\/twitter.com\/hashtag\/copywriting?src=hash&amp;ref_src=twsrc%5Etfw\">#copywriting<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/design?src=hash&amp;ref_src=twsrc%5Etfw\">#design<\/a><\/p>\n<p>\u2014 Liana Bakar (@alternava) <a href=\"https:\/\/twitter.com\/alternava\/status\/915156087548076032?ref_src=twsrc%5Etfw\">October 3, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>I don&#8217;t think there is a website visitor <strong>on the planet<\/strong> who cares about &#8220;registering&#8221;, &#8220;signing up&#8221;, or &#8220;submitting.&#8221; They care about getting a session booked, writing better, running faster, getting stronger and learning how to play the ukulele from scratch. (maybe the last one is just me).<\/p>\n<h2>Button Copywriting Formula<\/h2>\n<p>Ok, let&#8217;s jump into the copywriting formula. First I&#8217;ll give you the formula and then we&#8217;ll take a look at some MAJOR brands that are successfully using this copywriting formula that you probably didn&#8217;t even realize.<\/p>\n<p>Here is the formula:<\/p>\n<ul>\n<li>First, put yourself in your ideal customer&#8217;s shoes. This is important. It&#8217;s about them.<\/li>\n<li>Then, complete the sentence: &#8220;<strong>I want to ____<\/strong>&#8221;\u00a0filling in the blank from your ideal customer&#8217;s point of view.<\/li>\n<\/ul>\n<p>Whatever you use to fill in the blank should be your button text (leave the &#8220;I want to&#8221; portion off).<\/p>\n<p>I&#8217;ll wait while you bask in its simplicity. That&#8217;s literally all there is to it.<\/p>\n<h2>Button Copywriting Exercises<\/h2>\n<p>So, for example, if you own an a massage therapy business where your customers can <strong>book a session<\/strong> with you, your formula might read &#8220;<strong>I want to <u>de-stress and unwind<\/u><\/strong>&#8221;\u00a0 so your booking button for a stress-relieving massage would literally say &#8220;<strong>De-stress and Unwind <\/strong>&#8221; and when the user clicks it, they will be taken to your booking system.<\/p>\n<p>You could implement different CTA buttons for each type of service you offer.<\/p>\n<p>Here&#8217;s another example: let&#8217;s say you&#8217;re a writer and you&#8217;re offering a free\u00a0<strong>PDF download<\/strong> to your visitors that helps them overcome writer&#8217;s block. Your formula might read &#8220;<strong>I want to <u>start writing now<\/u><\/strong>&#8221; so your PDF download button text would read &#8220;<strong>Start Writing Now<\/strong>&#8220;.<\/p>\n<h2>Button Copywriting Examples<\/h2>\n<p>Let&#8217;s take a look at a few real world examples so you can see this in action and that it really does work.<\/p>\n<h3>Netflix<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6626 size-full\" title=\"netflix screenshot\" src=\"https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18062428\/netflix-hero.jpg\" alt=\"netflix copywriting formula example\" width=\"800\" height=\"376\" srcset=\"https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18062428\/netflix-hero.jpg 800w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18062428\/netflix-hero-150x71.jpg 150w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18062428\/netflix-hero-300x141.jpg 300w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18062428\/netflix-hero-768x361.jpg 768w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18062428\/netflix-hero-250x118.jpg 250w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18062428\/netflix-hero-350x165.jpg 350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The very first thing you see when you visit the Netflix website is their hero Call-to-Action (CTA) which includes a decently large read button that reads &#8220;<strong>Join Free for a Month<\/strong>.&#8221;<\/p>\n<p>Let&#8217;s plug that into our formula: &#8220;<strong>I want to <u>join free for a month<\/u>.<\/strong>&#8221; Yep that works really well.<\/p>\n<p>Netflix knows that one month free trial is their best way to get new subscribers and who can say no to a free month to test drive the service?\u00a0<em>(editors note: even though they got rid of <strong>a lot<\/strong> of great shows but paid $100m to keep &#8220;<strong>Friends<\/strong>&#8221; which is a good show but come on.)<\/em><\/p>\n<h3>Shopify<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6630 size-full\" title=\"Shopify screenshot\" src=\"https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18074336\/shopify-cta.jpg\" alt=\"shopify copywriting formula example\" width=\"800\" height=\"428\" srcset=\"https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18074336\/shopify-cta.jpg 800w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18074336\/shopify-cta-150x80.jpg 150w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18074336\/shopify-cta-300x161.jpg 300w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18074336\/shopify-cta-768x411.jpg 768w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18074336\/shopify-cta-250x134.jpg 250w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18074336\/shopify-cta-350x187.jpg 350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Shopify is a popular online e-commerce platform. On their home page you&#8217;ll see the button pictured above. Let&#8217;s plug it into our formula to see how it works.<\/p>\n<p><strong>I want to <u>start selling online<\/u><\/strong>.<\/p>\n<p>I&#8217;d say it works pretty well and it evokes more emotion than simply &#8220;sign up&#8221; or &#8220;register&#8221;.<\/p>\n<h3>Waze<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6632 size-full\" title=\"waze screenshot\" src=\"https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18075329\/waze-cta.jpg\" alt=\"waze copywriting formula example\" width=\"800\" height=\"407\" srcset=\"https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18075329\/waze-cta.jpg 800w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18075329\/waze-cta-150x76.jpg 150w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18075329\/waze-cta-300x153.jpg 300w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18075329\/waze-cta-768x391.jpg 768w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18075329\/waze-cta-250x127.jpg 250w, https:\/\/d3eowvownfrz62.cloudfront.net\/wp-content\/uploads\/2018\/12\/18075329\/waze-cta-350x178.jpg 350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Waze is the world&#8217;s largest community-based traffic and navigation app. I use it quite a bit personally, actually.<\/p>\n<p>At the time of this writing, they&#8217;ve recently launched their new carpooling feature so they&#8217;ve added a CTA to the top of their home page.<\/p>\n<p>If we plug that CTA button text into our formula: &#8220;<strong>I want to <u>start carpooling<\/u><\/strong>.&#8221; That example works surprisingly well too.<\/p>\n<h2>Closing Thoughts<\/h2>\n<p>You can use this simple button copywriting formula to re-work any button on your website and it will always be a step in the right direction.<\/p>\n<p>Don&#8217;t be afraid to test the different variations you come up with too. You might be surprised to find one variation works better than others with your audience.<\/p>\n<p>Happy writing!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use this proven copywriting hack to create button text that converts website visitors.<\/p>\n","protected":false},"author":1,"featured_media":6629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[],"_links":{"self":[{"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/posts\/6625"}],"collection":[{"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/comments?post=6625"}],"version-history":[{"count":1,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/posts\/6625\/revisions"}],"predecessor-version":[{"id":6631,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/posts\/6625\/revisions\/6631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/media\/6629"}],"wp:attachment":[{"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/media?parent=6625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/categories?post=6625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/tags?post=6625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}