{"id":6407,"date":"2017-12-13T06:00:33","date_gmt":"2017-12-13T11:00:33","guid":{"rendered":"https:\/\/greentreemediallc.com\/?p=6407"},"modified":"2019-01-09T06:37:34","modified_gmt":"2019-01-09T11:37:34","slug":"7-ways-increase-email-marketing-click-through-rate","status":"publish","type":"post","link":"https:\/\/greentreemediallc.com\/7-ways-increase-email-marketing-click-through-rate\/","title":{"rendered":"7 Ways to Increase Email Marketing Click Through Rates"},"content":{"rendered":"

You’re pumped.<\/strong><\/p>\n

You’ve spent more time than you want to admit carefully crafting the perfect email subject line<\/strong> (after reading\u00a0this article about writing better email subject lines,<\/a> of course) to ensure your email makes to the inbox AND<\/strong> gets opened<\/strong>.<\/p>\n

You’ve sent the email to your list of current and potential customers and you KNOW<\/strong> they’re interested – plus they already know, like and trust you<\/strong>. You’re just waiting for the sales\/sign-ups\/survey results to roll in.<\/p>\n

Except nothing happens.\u00a0<\/strong><\/p>\n

Only 3 people took action from your email and clicked on your links and one of them was your mom<\/strong> (and she only joined your email list to support you. Moms are great.)<\/em>.<\/p>\n

Sound familiar? What went wrong?<\/p>\n

If you’ve ever sent an email promoting a product, service, event – anything – and didn’t get the response you were looking for, these 7 tips should help get you back on the right track.<\/p>\n

\"\"<\/p>\n

#1 Every email should have one clear goal<\/h2>\n

Every email you send should have a goal<\/strong>. An action you want readers to take. A purpose.<\/p>\n

If you send an email just to send an email, you’re going to dilute your brand. If readers are taking the time to open an email from you, make it worth their while.<\/p>\n

Some common goals of emails are:<\/h3>\n
    \n
  • driving website traffic <\/strong><\/li>\n
  • encouraging survey responses <\/strong><\/li>\n
  • drumming up registrations for an upcoming event or fundraiser<\/strong><\/li>\n
  • promoting products<\/strong><\/li>\n
  • selling online courses<\/strong><\/li>\n<\/ul>\n

    And the list goes on.<\/p>\n

    Thanks to something referred to as “Analysis Paralysis<\/a>,” you should keep emails to having only one, clear goal<\/strong>.<\/p>\n

    The idea behind Analysis Paralysis is that when you provide someone with multiple options, rather than empowering<\/em> them to make better choices since they have more options, it can subconsciously lead to greater fear of making the wrong decision<\/strong>.<\/p>\n

    This fear leads to overanalyzing the choices and halting the decision making process. This is true in both trivial matters as well as in more important decisions.<\/strong><\/p>\n

    \"\"

    Do I take the survey or register for the event? Maybe I should send a reply and ask? I’ll just unsubscribe.<\/p><\/div>\n

    To eliminate analysis paralysis, limit the choices readers have.<\/p>\n

    Once you’ve chosen an end goal, make the email 100% about that goal<\/strong>\u00a0(2 goals MAX) and nothing else. If you have multiple goals, consider breaking them up into multiple emails to be sent at a later date.<\/p>\n

    Whirlpool got a 42% CTR increase<\/strong><\/a> by changing the number of “Calls to Action” in its emails from 4 to 1<\/strong>.<\/p>\n

    You have a ton of amazing information you want to share with readers, but remember:\u00a0if you give them too many options, they will choose no option<\/strong>.<\/p>\n

    #2 Give links their own lines<\/h2>\n

    Over half of all emails are being opened on mobile devices which introduces a new factor to consider:<\/p>\n

    Mobile devices have smaller screens<\/strong>.<\/p>\n

    If your emails are not mobile-friendly or “responsive” this is a change you need to make ASAP<\/strong>. If your email marketing platform doesn’t offer mobile-friendly emails, look for a new provider.<\/p>\n

    \n

    Mobile has surpassed desktop as the readers’ choice for email, with 55%+ of emails being opened on mobile devices. https:\/\/t.co\/mcWER80ydh<\/a><\/p>\n

    \u2014 Zoey Pace (@SalesClubTV) November 8, 2017<\/a><\/p><\/blockquote>\n