That\u2019s a quote from\u00a0Elon Musk. Actually I think he was quoting someone else when he was quoted but that\u2019s neither here nor there, the point is that on some level, it\u2019s sort of true. Ok, the chewing glass part might be a bit exaggerated for some business owners (others can probably relate), but I think we can all appreciate the feeling of \u201cstaring into the abyss.\u201d<\/p>\n
I started this business\u00a0in 2010 with the intention of building websites for small to medium sized businesses and organizations, which I did. And I was good at it. My business has continued to grow year after year and I now have clients on 2 continents and spread all over the United States.<\/p>\n
What I\u2019ve recently realized is that having a website, while necessary in today\u2019s business world, is only the beginning. I watched with pride as clients took their websites and ran with them, writing blog posts, growing email lists, cultivating online reviews and growing their business. I also experienced the helplessness of watching clients forget entirely about their new websites, instead pushing customers and clients to follow them on social media platforms, only to be cut short by changing terms and conditions of those social media networks or getting lost in the shuffle of newsfeeds and timelines.<\/p>\n
So what separated the clients who successfully grew their websites from the ones\u00a0struggling to fit the website into their business model? They had the same tools and resources at their disposal, after all.<\/p>\n
After some reflection, I realized the answer and I also realized I was not currently part of it<\/em>. There is a phrase that is probably equally as hated as it is loved but\u00a0I think it perfectly captures this dilemma.<\/p>\n How could I expect a website to succeed if the person(s) managing it, through no fault of their own, didn\u2019t know where to take it? After all, these were business owners and managers who specialized in their various\u00a0industries and were smart people. But they weren\u2019t social media experts\u00a0or web developers. They didn\u2019t think about the intricacies of crafting the perfect blog title or creating compelling \u201ccalls to action\u201d in their email campaigns. Getting the website was just the first step, I needed to take it further.<\/p>\n What I realized is that most web development companies are great at building user-friendly, amazing looking websites for their clients and, while they offer ongoing support and help if customers\u00a0need it, they don\u2019t teach customers\u00a0how<\/strong><\/em> to use their website to actually grow their business. It\u2019s like they build for them a shiny new Corvette, only to never teach them how to drive or even get the thing out of the garage.<\/p>\n That\u2019s where this blog comes in. This blog is meant to be a knowledge-base, not only for my own clients and customers but for anyone who wants to take their website to the next level.<\/p>\n It\u2019s geared to walk you through different aspects of a successful website, using step-by-step guides and tutorials. My intention is to truly make this a resource for the average business owner who\u00a0has more questions than answers when it comes to their website (and maybe even less experience.)<\/p>\n It\u2019s Green Tree<\/strong><\/em> Media, by the way, and I want to answer your questions and help you crush it online with your website. I want to know what your struggles and pain points are as a business owner with a website, so I encourage you to leave a comment\u00a0below and let me know what you\u2019re struggling with and I\u2019ll do my best to help. If I don\u2019t know the answer I\u2019ll research it and we\u2019ll all learn together.<\/p>\n Thanks and I\u2019m looking forward to taking this journey with you!<\/p>\n \u2013 Alex Brinkman<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" \u201cStarting a company is like chewing\u00a0glass and staring into the abyss.\u201d That\u2019s a quote from\u00a0Elon Musk. Actually I think he was quoting someone else when he was quoted but that\u2019s neither here nor there, the point is that on some level, it\u2019s sort of true. Ok, the chewing glass part might be a bit exaggerated […]<\/p>\n","protected":false},"author":1,"featured_media":138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[30],"_links":{"self":[{"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/posts\/104"}],"collection":[{"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":0,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/media\/138"}],"wp:attachment":[{"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greentreemediallc.com\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u201cYou don\u2019t know what you don\u2019t know.\u201c<\/strong><\/h2>\n